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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 6
What types of problems does a weak product cause in a product mix? Describe the most effective approach for avoiding such problems.
Explanation
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Problems that a weak product may cause i...

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Marketing 16th Edition by William Pride,Ferrell
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