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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 15
As discussed in this chapter, the characteristics of services affect the development of marketing mixes for services. Choose a specific service and explain how each marketing mix element could be affected by these service characteristics.
Explanation
Verified
Verified
The marketing of the service that is pro...
Marketing 16th Edition by William Pride,Ferrell
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