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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 3
Delivering consistently high-quality service is difficult for service marketers. Describe an instance when you received high-quality service and an instance when you experienced low-quality service. What contributed to your perception of high quality? Of low quality?
Explanation
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In the United States, many shops provide...
Marketing 16th Edition by William Pride,Ferrell
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