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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 10
Identify and discuss the five components of service quality. How do customers evaluate these components?
Explanation
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The five components of measuring service...
Marketing 16th Edition by William Pride,Ferrell
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