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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 1
What is the difference between a brand and a brand name? Compare and contrast a brand mark and a trademark.
Explanation
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Brand and brand name are many times used...

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Marketing 16th Edition by William Pride,Ferrell
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