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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 3
Pillsbury
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What branding strategy does Pillsbury seem to be using with regard to the products it presents on this site?
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What branding strategy does Pillsbury seem to be using with regard to the products it presents on this site?
Explanation
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Pills maintain the logo, tagline, and th...
Marketing 16th Edition by William Pride,Ferrell
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