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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 5
Honda introduced an SUV called Element, a name that suggests freedom and comfort in any environment. Invent a brand name for a line of luxury sports cars that also would appeal to an international market. Suggest a name that implies quality, luxury, and value.
Explanation
Verified
Verified
The innovative brand name for the car th...
Marketing 16th Edition by William Pride,Ferrell
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