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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 13
Pillsbury
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
How does this Pillsbury website promote brand loyalty?
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
How does this Pillsbury website promote brand loyalty?
Explanation
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This website makes sure that all the pro...
Marketing 16th Edition by William Pride,Ferrell
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