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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 23
For each of the following product categories, choose an existing brand. Then, for each selected brand, suggest a cobrand, and explain why the co-brand would be effective.
a. Cookies
b. Pizza
c. Chips
d. A sports drink
a. Cookies
b. Pizza
c. Chips
d. A sports drink
Explanation
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Cookies: The already existing brands for...
Marketing 16th Edition by William Pride,Ferrell
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