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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 27
What is brand equity? Identify and explain the major elements of brand equity.
Explanation
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Brand equity is the financial and market...
Marketing 16th Edition by William Pride,Ferrell
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