
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 29
Packaging provides product protection; customer convenience; and promotion of image, key features, and benefits. Identify a product that uses packaging in each of these ways, and evaluate the effectiveness of the package for that function
Explanation
One of the famous chips brand is Lays. T...
Marketing 16th Edition by William Pride,Ferrell
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