expand icon
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 29
Packaging provides product protection; customer convenience; and promotion of image, key features, and benefits. Identify a product that uses packaging in each of these ways, and evaluate the effectiveness of the package for that function
Explanation
Verified
like image
like image

One of the famous chips brand is Lays. T...

close menu
Marketing 16th Edition by William Pride,Ferrell
cross icon