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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 23
Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. Select one of the following companies and explain how supply-chain management could increase marketing productivity.
a. Dell
b. FedEx
c. Nike
d. Taco Bell
a. Dell
b. FedEx
c. Nike
d. Taco Bell
Explanation
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Supply chain management for N:
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Marketing 16th Edition by William Pride,Ferrell
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