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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 8
What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.
Explanation
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Promotion refers to communication done f...

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Marketing 16th Edition by William Pride,Ferrell
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