
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 8
What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.
Explanation
Promotion refers to communication done f...
Marketing 16th Edition by William Pride,Ferrell
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