
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 20
How can a product's characteristics affect the composition of its promotion mix?
Explanation
The characteristics of a product can aff...
Marketing 16th Edition by William Pride,Ferrell
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