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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 10
LEGO Company
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
Which type of advertising is LEGO Company using on its website?
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
Which type of advertising is LEGO Company using on its website?
Explanation
Verified
Verified
L uses a mix of pioneer advertising and ...
Marketing 16th Edition by William Pride,Ferrell
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