
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 30
Negative public relations can harm an organization's marketing efforts if not dealt with properly. Identify a company that was recently the target of negative public relations. Describe the situation and discuss the company's response. What did marketers at this company do well? What, if anything, would you recommend that they change about their response?
Explanation
Nike is one company whose image was got ...
Marketing 16th Edition by William Pride,Ferrell
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