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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 23
Identify the elements of the personal selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not?
Explanation
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The process of personal selling has majo...

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Marketing 16th Edition by William Pride,Ferrell
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