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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 16
How does a sales manager, who cannot be with each salesperson in the field on a daily basis, control the performance of sales personnel?
Explanation
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Sales manager needs proper information t...

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Marketing 16th Edition by William Pride,Ferrell
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