
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 20
For each of the following, identify and describe three techniques and give several examples: (a) consumer sales promotion methods and (b) trade sales promotion methods.
Explanation
(a)
Consumer sales promotion methods
It...
Marketing 16th Edition by William Pride,Ferrell
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