Chat with AI
Management 14th Edition by Leslie Rue,Lloyd Byars ,Nabil Ibrahim
Edition 14ISBN: 978-0078029110Management 14th Edition by Leslie Rue,Lloyd Byars ,Nabil Ibrahim
Edition 14ISBN: 978-0078029110 Exercise 17
Truthfulness in Advertising
Advertising claims may be totally inaccurate ("sticker price is a low $11,998" may omit all transportation costs, state taxes, dealer charges, and factory options, which together add 25 percent to 30 percent to the price of a car). Other claims are greatly exaggerated ("12-hour relief from sore throat pain"), verbally misleading ("you'll have to eat 12 bowls of Shredded Wheat to get the vitamins and nutrition in 1 bowl of Total"), or visually misleading (healthy, active people shown in pleasant social situations to advertise liquor, beer, or cigarettes).
Questions
From magazines, newspapers, or television, select an advertisement you believe to be untruthful.
1. Why do you think the claims are untruthful?
2. Into what group (inaccurate, exaggerated, or misleading) do you think they fall?
Source: La Rue Tone Hosmer, The Ethics of Management (Homewood, IL: Richard D. Irwin, 1987), p. 86.
Advertising claims may be totally inaccurate ("sticker price is a low $11,998" may omit all transportation costs, state taxes, dealer charges, and factory options, which together add 25 percent to 30 percent to the price of a car). Other claims are greatly exaggerated ("12-hour relief from sore throat pain"), verbally misleading ("you'll have to eat 12 bowls of Shredded Wheat to get the vitamins and nutrition in 1 bowl of Total"), or visually misleading (healthy, active people shown in pleasant social situations to advertise liquor, beer, or cigarettes).
Questions
From magazines, newspapers, or television, select an advertisement you believe to be untruthful.
1. Why do you think the claims are untruthful?
2. Into what group (inaccurate, exaggerated, or misleading) do you think they fall?
Source: La Rue Tone Hosmer, The Ethics of Management (Homewood, IL: Richard D. Irwin, 1987), p. 86.
Explanation
Verified
Verified
This exercise is one that students will ...
Management 14th Edition by Leslie Rue,Lloyd Byars ,Nabil Ibrahim
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
