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Marketing Channels 8th Edition by Bert Rosenbloom
Edition 8ISBN: 978-0324316988Marketing Channels 8th Edition by Bert Rosenbloom
Edition 8ISBN: 978-0324316988 Exercise 2
The ubiquitous Bic razors, cigarette lighters, and, of course, ballpoint pens are sold by more than 100,000 supermarkets, drugstores, and other mass merchandisers in the United States. Bic Corporation has traditionally relied on large numbers of mass marketers to sell these products.
Can Bic Corporation be "partners" with each of the 100,000 retailers selling these products? Explain why or why not?
Can Bic Corporation be "partners" with each of the 100,000 retailers selling these products? Explain why or why not?
Explanation
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It is not mandatory for company C to be ...
Marketing Channels 8th Edition by Bert Rosenbloom
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