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Business 8th Edition by Marianne Jennings
Edition 8ISBN: 978-1285428710Business 8th Edition by Marianne Jennings
Edition 8ISBN: 978-1285428710 Exercise 7
Coca-Cola has withdrawn its advertising from the World Wrestling Federation (WWF). Others that preceded Coca-Cola in withdrawing their advertising include the U.S. Army, AT T, and Mars, Inc. WWF has promised to tone down its participants so that the sport can become more of a PG-rated program that parents can watch with their children.
The demographics of WWF show that its audience is primarily males between the ages of 12 and 24. This group is also a prime buying group, and ads on WWF will bring revenues. Do you think the corporations should have withdrawn their ads? Have they made a wise decision for their shareholders?
The demographics of WWF show that its audience is primarily males between the ages of 12 and 24. This group is also a prime buying group, and ads on WWF will bring revenues. Do you think the corporations should have withdrawn their ads? Have they made a wise decision for their shareholders?
Explanation
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Verified
No, the decision of Coca-Cola was not ri...
Business 8th Edition by Marianne Jennings
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