Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 15

Further Research Gather the latest information on competitive trends in the apparel industry, and on Zara's latest actions and innovations. Is the firm continuing to do well Are other retailers getting just as proficient with the fast-fashion model Is Zara adapting and innovating in ways needed to stay abreast of both its major competition and the pressures of a changing global economy Is this firm still providing worthy management benchmarks for other firms to follow