Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 16

Further Research Imagine you were asked by In-N-Out Burger to research current industry and social trends, and consumer values and tastes. Write an ad campaign that coincides with the current market landscape and still adheres to In-N-Out's core values: quality, consistency, friendliness, and cleanliness. How would your ad appeal to customers in ways that the ads from the big chains-McDonald's, Wendy's, and Burger King-do not How would you use social media as part of this ad campaign And, what can you do that would make this ad so attractive that it goes viral on YouTube