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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 3
Following are several objectives for marketing research projects. For each objective, spec-ify the type(s) of primary data that would be of use and a possible method of data collection.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.
Explanation
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The type of primary data and data collec...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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