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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 21
Evaluate the following open-ended questions. Rephrase them as multichotomous or dichotomous questions if you think it would be more appropriate.
a. Do you go to the movies often
b. Approximately how much do you spend per week on groceries
c. What brands of cheese did you purchase during the last week
a. Do you go to the movies often
b. Approximately how much do you spend per week on groceries
c. What brands of cheese did you purchase during the last week
Explanation
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Multichotomous questions are a type of c...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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