Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 7

Your employer, a commercial marketing research firm, has contracted to perform a study whose objective is the investigation of usage patterns and brand preferences for premixed infant formula among migrant farm workers in the southeastern United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information. What potential problems might arise in design and administration due to the unique nature of the population in question List these problems and provide solutions. What method of administration will you recommend