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Cengage Advantage Books: Law for Business 18th Edition by John Ashcroft ,Janet Ashcroft
Edition 18ISBN: 978-1133587613Cengage Advantage Books: Law for Business 18th Edition by John Ashcroft ,Janet Ashcroft
Edition 18ISBN: 978-1133587613 Exercise 1
When the concluding question in a case problem can be answered simply yes or no, state the legal principle or rule of law that supports your answer.
Intending to operate a commercial Internet site, Netfire Inc. acquired the Internet domain name "marchmadness.com." It developed content for the site related to the NCAA basketball tournament and operated the site for several years. The Illinois High School Association (IHSA) had previously licensed the term "March Madness" and sued Netfire for trademark infringement. Had the term "March Madness" acquired secondary meaning, and was it likely that "marchmadness.com" would be confused with it?
Intending to operate a commercial Internet site, Netfire Inc. acquired the Internet domain name "marchmadness.com." It developed content for the site related to the NCAA basketball tournament and operated the site for several years. The Illinois High School Association (IHSA) had previously licensed the term "March Madness" and sued Netfire for trademark infringement. Had the term "March Madness" acquired secondary meaning, and was it likely that "marchmadness.com" would be confused with it?
Explanation
Verified
Verified
The term "March Madness" is a protectabl...
Cengage Advantage Books: Law for Business 18th Edition by John Ashcroft ,Janet Ashcroft
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