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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 1
What are the basic goals of marketing? Are these goals relevant to global marketing?
Explanation
Verified
Verified
Marketing is a process of creating communication such that it generates value for customers, stakeholders and the organisation. It generated this value by offering products and service that satisfies the customers need and creates value.
Hence, the basic purpose of marketing is to satisfying the needs and wants of customers by providing goods and services that generate value.
The basic goal of marketing is appropriate in global context too but Marketing in global environment is different from general marketing approach.
Global marketing demands modification of marketing goals to meet the local preferences of local population.
For example, a marketing tactics to show grief by using a girl in black cloths may not work in regions like India where black clothes are not considered as a symbol of grief.
Marketing managers are required to understand the need of people of other countries for creating value and satisfying their needs and wants.
Hence, the basic purpose of marketing is to satisfying the needs and wants of customers by providing goods and services that generate value.
The basic goal of marketing is appropriate in global context too but Marketing in global environment is different from general marketing approach.
Global marketing demands modification of marketing goals to meet the local preferences of local population.
For example, a marketing tactics to show grief by using a girl in black cloths may not work in regions like India where black clothes are not considered as a symbol of grief.
Marketing managers are required to understand the need of people of other countries for creating value and satisfying their needs and wants.
Global Marketing 9th Edition by Warren Keegan,Mark Green
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