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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 2
What is meant by "global localization"? Is Coca-Cola a global product? Explain.
Explanation
Verified
Verified
Global localization denotes an effort of the company to operate and manage regionally.
The company produces and distributes the products and services on the global level while, concentrate on local customers as well.
CC is a global product as the company has its operations in more than 195 countries. However, the company adopts and provides consumer service efforts as per the needs of specific markets.
The company produces and distributes the products and services on the global level while, concentrate on local customers as well.
CC is a global product as the company has its operations in more than 195 countries. However, the company adopts and provides consumer service efforts as per the needs of specific markets.
Global Marketing 9th Edition by Warren Keegan,Mark Green
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