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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 2
Assume that you have been asked by the president of your organization to devise a systematic approach to scanning. The president does not want to be surprised by major market or competitive developments. What would you recommend?
Explanation
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A systematic method would begin with an ...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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