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book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

Edition 9ISBN: 978-0134138183
book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

Edition 9ISBN: 978-0134138183
Exercise 4
What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each.
Explanation
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Positioning refers to a way in which the...

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Global Marketing 9th Edition by Warren Keegan,Mark Green
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