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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 5
What is global consumer culture positioning (GCCP)? What other strategic positioning choices do global marketers have?
Explanation
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Global Consumer Culture Positioning ( GC...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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