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book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

Edition 9ISBN: 978-0134138183
book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

Edition 9ISBN: 978-0134138183
Exercise 4
What are keiretsu ? How does this form of industrial structure affect companies that compete with Japan or that are trying to enter the Japanese market?
Explanation
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Keiretsu:
The word "Keiretsu" refers to...

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Global Marketing 9th Edition by Warren Keegan,Mark Green
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