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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 3
What are some of the elements that make up a brand? Are these elements tangible or intangible?
Explanation
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The various elements of a brand are:
• ...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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