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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 6
What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?
Explanation
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Ethnocentric pricing strategy:
An ethno...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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