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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 6
Many global retailers are targeting China, India, and other emerging markets. In terms of the strategies described in Figure, what would be the most likely entry strategies for these countries?
Figure Global Retailing Market Entry Strategy Framework
Figure Global Retailing Market Entry Strategy Framework
Explanation
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Market entry strategy in China: The Chin...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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