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Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183Global Marketing 9th Edition by Warren Keegan,Mark Green
Edition 9ISBN: 978-0134138183 Exercise 3
How does management's orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?
Explanation
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A business with an ethnocentric approach...
Global Marketing 9th Edition by Warren Keegan,Mark Green
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