Global Marketing 9th Edition by Warren Keegan,Mark Green

Exercise 4

As mentioned earlier in this chapter, P G has a "Golden Store" program in Mexico and other emerging markets. P G's representatives visit participating stores to tidy display areas and arrange promotional material in prominent places. At first, P G used its own sales force; now it relies on independent agents who buy inventory (paying in advance) and then resell the items to shopkeepers. Is this approach in line with the chapter's discussion?