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Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786 Exercise 4
What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers' decisions.
Explanation
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Following are the five types of situatio...
Marketing 18th Edition by William Pride,Ferrell
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