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Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786 Exercise 11
What are reference groups? How do they influence buying behavior? Name some of your own reference groups.
Explanation
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A reference group is that group which st...
Marketing 18th Edition by William Pride,Ferrell
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