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Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786 Exercise 12
How does an opinion leader influence the buying decision process of reference group members?
Explanation
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An opinion leader is that person in a gr...
Marketing 18th Edition by William Pride,Ferrell
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