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Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786Marketing 18th Edition by William Pride,Ferrell
Edition 18ISBN: 978-1305769786 Exercise 2
Why might business customers generally be considered more rational in their purchasing behavior than ultimate consumers?
Explanation
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Business customers are rationale than en...
Marketing 18th Edition by William Pride,Ferrell
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