Economics 20th Edition by Campbell McConnell ,Stanley Brue ,Sean Flynn

Exercise 7

You just accepted a campus job helping to raise money for your school's athletic program. You are told to draft a fundraising letter. The bottom of the letter asks recipients to write down a donation amount. If you want to raise as much money as possible, would it be better if the text of that section mentioned that your school is ranked third in the nation in sports or that you are better than 99 percent of other schools at sports? Explain.