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book Entrepreneurship 10th Edition by Donald Kuratko cover

Entrepreneurship 10th Edition by Donald Kuratko

Edition 10ISBN: 978-1305576247
book Entrepreneurship 10th Edition by Donald Kuratko cover

Entrepreneurship 10th Edition by Donald Kuratko

Edition 10ISBN: 978-1305576247
Exercise 5
How would an entrepreneur's new-venture strategy differ under each of the following marketing philosophies: production driven, sales driven, consumer driven? Be complete in your answer.
Explanation
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Marketing philosophy:
There are three t...

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Entrepreneurship 10th Edition by Donald Kuratko
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