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Entrepreneurship 10th Edition by Donald Kuratko
Edition 10ISBN: 978-1305576247Entrepreneurship 10th Edition by Donald Kuratko
Edition 10ISBN: 978-1305576247 Exercise 6
In your own words, what is market segmentation? What role do demographic and benefit variables play in the segmentation process?
Explanation
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Market Segmentation
Based on the buyer'...
Entrepreneurship 10th Edition by Donald Kuratko
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