Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 10

Historically, the theme park industry in Orlando is heavily impacted by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external factors, identify a specific example of how some element within that category might impact a theme park's marketing planning for the next couple of years. Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.