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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 8
The market research director for John Deere has just received a call from the Marketing Manager from the company's lawn tractor division. The manager wants to know how the new advertising campaign is being received by current customers. Design a research study for this research. Be sure to include a problem definition and research design.
Explanation
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Research problem - How is the new advert...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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