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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 7
One of the most difficult characteristics of a product to define is style. You are the marketing manager for Cadillac; define the product style for an Escalade. Compare and contrast that with product style for Chevrolet Tahoe (another large SUV built on the same platform as the Escalade).
Explanation
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The Escalade is known for its over-the-t...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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