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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 1
The case mentions a problem facing Toyota: how marketers can analyze the effectiveness of different media (print, TV, Web) in various regions. What metrics would you design to begin to tackle this problem
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Sustainability in business refers to the...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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